Let your competitors invest all their profit into Adwords to gain attention.
Let them trash their prices in order to win new business.
Let them blather on about being 'one of the leaders' or 'the best' in the industry.
A message for everybody that connects with nobody.
You and me? We're going to take a different journey. A more purposeful journey.
We'll invite our audience to buy into us, rather than from us.
We'll make good use of the communication tools and marketing platforms at our disposal. To get to know our audience. To share insight, our knowledge, who we are and what we stand for. As people connecting with people.
Only then can we create a purpose-driven business & build our brand less ordinary. You ready?