Conventional online marketing has a nasty habit of making the most amazing businesses appear remarkably ordinary

ARE YOU ‘DOING’ THE CONVENTIONAL?

Conventional Online MarketingYou become so consumed with growing numbers. More impressions. More clicks. More conversions. You forget about what really matters. Your audience. Their goals, needs and aspirations.

So, you introduce yourselves as ‘one of the leaders’ in your industry. You blog about the awards you’ve been nominated for. The people you’re looking to recruit. You push messages through social media promoting the products or services you want to sell.

Anything to help build credibility. To show off your acumen. To stand out.

The problem? It’s all a little mundane. Lacking in personality. We’ve heard it all before. We’re selfish creatures and when all we hear is about you, it becomes, well, a little tiresome and very very ordinary. We hit the back button.

YOUR CHALLENGE IS TO BREAK CONVENTION

Take Your Marketing In A New DirectionTo build something new you need to break something old.

You can change the way you do business. You can change the way your business does business. You can change the way your industry operates. You can change the way people do or view things.

What you’re changing is convention. The way we normally do things. How we’re used to doing things. The way we’re comfortable doing things.

In practical terms, to innovate you must disrupt. You must break convention. As an individual, as a brand, as a company. The hierarchy of convention starts with you and ends with your consumer. Too many of us, in business, are trying to change the way our consumers act without reviewing and breaking our own internal conventions.

BREAK SOMETHING

BECOME A MORE PURPOSEFUL MARKETER.

Flying Your FlagMarketing is an enormously empowering role when you educate rather than pitch. As you share knowledge rather than hand out information.

You’ve got access to wonderful marketing tools that will help you communicate with your online audience. You think far beyond the funnel. You create and share content that inspires people to listen and join you.

You allow analytical data to reinforce your decisions rather than guide your decisions.

BECOME SOMETHING

BUILD YOUR BRAND LESS ORDINARY

Build Your Brand Less OrdinaryChoosing to be a brand less ordinary is your acceptance of a more challenging path. A less trodden path. Yet, with determination and effort, it’s a tremendously rewarding journey.

Learn how to effectively scale your business without losing the human touch. The ‘conversion’ is no longer the end goal. It’s just the start.

Reward your audience, the visitors, the buyers, the followers, alike. Share insight, experience and vision, and lead your business forward and grow and empower your audience of believers. Whatever it is you do. Whoever it is you represent.

BUILD SOMETHING

BE INSPIRED BY THE BRANDS LESS ORDINARY

SUBSCRIBE TO BRAND LESS ORDINARY

Each week I share ideas and inspiring stories of people who have created they own brand less ordinary.

My mission is to help amazing businesses, startups and established organisations alike, challenge how they market themselves online. That means you. So, let’s build your brand less ordinary.

Brand Less Ordinary Newsletter

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THE BIT ABOUT ME, HELLO, I’M IAN RHODES

Ian RhodesBrand Less Ordinary is the culmination of learning and experience through my 18 years as a digital marketer.

6 years as an employee. 6 years a business owner and 6 years as an independent consultant / ideas person / learner / educator / advisor. However you’d like to define my role.

Through Brand Less Ordinary consulting, speaking, writing and client workshops, I share everything I’ve learned. I shape it into a context that startup businesses through to multinationals can understand and act upon. The art of doing different, being recognised and building your business.

I share the stories of businesses who have created exceptional online brands. Not through gross spend, but through empowering their audience with knowledge and inspiration.

There are good times ahead for your online business. Challenging times, but rewarding times. I’d love to help you and hear from you as you build your brand less ordinary.

 

SHARING WHAT I’VE LEARNED SO FAR

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BREAK SOMETHING. BECOME SOMETHING. BUILD SOMETHING.